Marketing your services

Focus your marketing on one or two specialisms and the clients who need them. A clear website and a complete Find a translator listing are the basics.

Keep a simple plan

Pick one channel to focus on for three months, such as LinkedIn, a newsletter or industry events, and track where your enquiries come from.

Testimonials

Ask happy direct clients if you can quote them. Check before naming any client publicly.

Good to know

• Save copies of quotes, invoices and client emails for at least 6 years for HMRC.
• Our business guides are reviewed every year by the Professional Practice team.
• Review your rates and terms once a year, for example each January.

Downloads

• Rates survey 2026 full report (PDF, 7 KB)
• Starting out as a freelancer (PDF, 520 KB)

Page last reviewed 21 December 2025